Whether you're hearing about it for the first time, or have been wearing it for over a year, "Health Goth" is the perfect way to stick to your new year's fitness goals and look damn fine while doing it.
(Do I also have to mention: COMFY?)
The trend has been in the blogosphere (nerd word alert) for over a year and a half, stemming from the runway aesthetic of power houses such as Y-3 and Rick Owens, newcomer and fan-favorite Hood By Air, and, perhaps most notably, Alexander Wang's collection for H&M.
However, as you might expect from such editorial, high-fashion designers, the trend can often feel extreme and unapproachable. When interpreted on a streetwear level, a lot of the early adaptors of the trend were equally intense, and, while exciting to look at, not always inspirational for your personal style.
SO, I've created two mood boards for you fine friendz today. The first one, above, is what we industry folk call editorial. Do you hear this word a lot and not quite get what it means but nod and play along? You're not alone. Let me break it down.
The stunning, moody, fashion photography spreads in the back pages of your Elle and Vogue magazines? Editorial. The shopping guides and How To Dress for Work in the front half? Not editorial. Editorial is to print what "aspirational" is to social media. It creates a really strong mood so the concept is profoundly communicated. In an editorial, a girl might have on a fringe dress, a fringe vest, fringe boots, 18 pieces of turquoise jewelry, with sand, skirt, and hair blowing in the desert wind at dusk. Strong, clear, undeniable statement. What does the story mean to a shopper? Maybe a fringe tassel on her bootie zipper pull, and a pair of turquoise stud earrings. Make sense?
So, our first mood board (top) is editorial. The second mood board (just above) is how we are going to interpret the look into real life. Might it still be more extreme than you or I will actually wear? Yes. But having that extra bold edge makes the concept that much clearer in our heads as we dress ourselves.
Coming up on the blog is how I wear it, more inspo via collages, and where to shop! Catcha lata, you fashion-educated health goth babies.
Just Add White Tee
Black and White
Black&White + Baby Blue
The New Tied Waist
Plaid + Polka Dot
Sequins + Stripes
The Mini Jumpsuit